What is L.I.A.M.?
The Launch Insight Analysis Matrix (L.I.A.M.) provides core leadership launch teams insight into factors that impair or enhance the capacity to deliver a national commercial launch strategy. Through the application of an algorithm, applied against your responses on 30 questions, the matrix provides exceptional insight into the market, customer, product and market access challenges, that restrict the ability to deliver projected revenues at launch or alternatively in the first three years post launch.