What is Xlens?


XLens provides launch management teams with a defined process on a single platform that captures granular market intelligence in real-time, generates leverageable insights, dynamically micro-segments the customer and ensures the correct personalised interactions are delivered and tracked to implement each segment specific strategy. The changing data landscape allows for greater transparency to inform decision making through Data. XLens allows the industry to manage communications with the healthcare providers

1 | Market Intelligence

Launch management teams can control the capture of information about the local health ecosystem through the health care stakeholders consistently to determine the point of leverage for the launched product in the market

4 | A.I. Driven Strategy

Strategies are created and broken into the right actionable activities to be delivered by the customer as per enhanced customer profile to deliver on key performance indicators.

2 | Actionable Insights

The launch management team access a level of granular knowledge that allows them to uncover the critical insights with drivers and barriers to the new treatment being accessed in the market by the HCPs

3 | Dynamic Micro-Segmentation & Enhancing Customer Profiling

Health care stakeholders are segmented in accordance to the granular intelligence with algorithms to position customers dynamically through enhanced customer profiling.

1 | Market Intelligence

Launch management teams can control the capture of information about the local health ecosystem through the health care stakeholders consistently to determine the point of leverage for the launched product in the market

2 | Actionable Insights

The launch management team access a level of granular knowledge that allows them to uncover the critical insights with drivers and barriers to the new treatment being accessed in the market by the HCPs

3 | Dynamic Micro-Segmentation & Enhancing Customer Profiling

Health care stakeholders are segmented in accordance to the granular intelligence with algorithms to position customers dynamically through enhanced customer profiling.

4 | A.I. Driven Strategy

Strategies are created and broken into the right actionable activities to be delivered by the customer as per enhanced customer profile to deliver on key performance indicators.